Kansino
brand performance campaign
A New Benchmark in iGaming Advertising
The new Kansino brand performance campaign marks a benchmark moment in iGaming advertising, proving that creativity and performance can reinforce each other rather than compete. iGamingFilms.com led the full end-to-end process, turning Kansino’s insights, brand identity and marketing learnings from last year into a set of short-form 6 and 10 second assets engineered for impact.
Outperforming Success While Staying On-Brand
The brief was a tough one: outperform an already highly successful campaign while staying faithful to Kansino’s identity, guidelines and accumulated brand equity. Through deep collaboration between iGamingFilms.com and Kansino’s marketing team, 12 new humorous and punchy scripts were developed, each designed to land a memorable message within seconds.
A Studio Transformed Into the World of Kansino
Production elevated the idea further, led by Miron Bilski’s directing we transformed a studio into Kansino’s recognisable world and casting characters that captured the brand’s cheerful, relatable personality. Cinema-grade cinematography, bold colour treatment and platform-specific edits ensured the visuals stayed sticky in a hyper-competitive attention economy.
Video Taken Beyond Video
Custom 3D game-inspired animations and cross-platform banner integration pushed the campaign into a multi-dimensional space that goes beyond video alone. Early results confirm that the new strategy worked, with brand recall, engagement rates and conversion lift trending above last year’s already strong numbers.
Crafted Creativity, Measurable Growth
This campaign demonstrates exactly what iGamingFilms.com stands for: crafted creativity anchored in industry expertise, delivering measurable growth for operators who refuse to settle for average.
Specs:
- Format: Online video
- Distribution: Socials & high volume websites (with agewall)
- Amount of clips produced: 30
- Total time/days from order to delivery: 8 weeks
- Total time from shooting day to delivery: 4 weeks
- 3D animation: In-house (Autodesk Maja, After Effects and others)
- Recording format: 4K
- Frame sizes: 16×9 – 4×5 – 9×16
- Preproduction: scriptwriting, concept development
- Shooting: 1 day shoot in studio in Amsterdam with a crew of 15 pax.
- Post Production: Editing, Music, Voiceover, Colourgrading, Animations & Visuals Effects
