Creating the Right Strategy for Your iGaming Ads

A strong and well-targeted marketing campaign will always bring great results to your iGaming brand. And this is exactly what iGamingFilms offers. With over 18 years of experience, our company offers top-quality production that will leave a lasting impression on your clients, facilitating online engagement and player retention.

iGamingFilms has the know-how to deliver a premium advertising campaign for your brand. In order to create the right marketing material for our clients, we carefully and meticulously plan through every single step of the process. This way, you can optimize your brand’s marketing strategy, raising your standing and letting your company reach new heights in the competitive world of online gambling.

Choosing the Right Format for Your Ads

At iGamingFilms, we believe that a strong and targeted concept can leave a lasting impression on the viewers. In other words, choosing the right format for your ads can go a long way in boosting your brand’s online presence.

Different platforms ask for different approaches. While a certain video format may work well on social media, that might not necessarily be the case for YouTube – and the opposite is also true.

Likewise, certain video formats may do well within a certain target audience, but they may not resonate well with another one.

iGamingFilms’ vast experience can help you decide on the right video format for your marketing campaign. Our package includes a free and comprehensive media proposal across all platforms, regions and target audiences. This way, we can adequately help you determine which video format is best suited for your objectives.

Short Films - Bite-Sized Online Content

Short films are a great video marketing option for YouTube, social media platforms such as X (formerly known as Twitter), Instagram (stories and squares), and Facebook (timeline posts as well as stories). Aside from the online presence, short films are also good options if you want to present your brand at trade fairs or to potential investors. As for the content, short films are ideal for showreels and single product launches. iGamingFilms’ package for short films includes one creative proposal and another one to be developed with the client. On average, short films can vary from 5 to 15 seconds in length. At iGamingFilms, our Silver and Gold packages include 5 to 10 short films. The main video will be from 5 to 15 seconds, and we also offer adaptations and versions of 6 or 10 seconds in length. Our videos can also be adapted across multiple formats – vertical, square, and horizontal – allowing them to be easily broadcast and distributed on multiple platforms. The audio is available in one language, with a narrator and an original jingle included. For the Silver package, our short films include 2D animation, while the Gold package adds a live actor and a 3D version of your logo. The price for our Silver package is in the €5,000 to €10,000 range, while the Gold package is in the €10,000 to €20,000 range. Our short films will capture the viewers’ attention in the fast-paced world of social media, making sure that your message is effectively and efficiently delivered to the target audience.

Online Brand Awareness Film

Brand awareness films are well-suited for multiple online platforms:

• X.
• YouTube.
• Instagram.
• Facebook.
• Websites: banners, pop-ups, native ads, among others.

Since you will be promoting your brand, and likely introducing it to new players and customers, these videos can be slightly longer in length. On average, our brand awareness films are 20 seconds long.

For the online brand awareness package, our clients can choose between the Silver and Gold options. The Silver package includes video content with limited 3D animation. Aside from the main 20-second video, our package also has limited adaptations and versions of the video – 15, 10, and 6 seconds long. The video can be adapted across multiple formats as well (vertical, horizontal, square), making it easier to distribute on different platforms.

Our Gold package includes the same content as the Silver package but with the addition of live action on greenscreen and a detailed 3D animation. Both packages include audio in one language, with signature audio and a narrator.

Both packages are fairly priced as well. You can acquire our Silver package for €20,000 to €30,000, while our Gold package is in the €35,000 to €55,000 range. The two packages include two creative proposals, plus another one to be developed in partnership with our client.

We can convey your brand’s message in a captivating video that is guaranteed to leave a lasting impression on the viewers.

Commercial - Online and TV Brand Awareness

If you want to make your brand gain further prominence, you can opt for a commercial. This video marketing campaign covers an expanded range of platforms:

TV: local, national, and international.
Streaming services.
Digital Out of Home (DOOH) media: signages, billboard advertising, and more.
Social media platforms: X, Instagram, Facebook.
YouTube.
Websites: banners, pop-ups, native ads, among others.

For commercials, we create longer, premium content. The main video is 30 seconds long, while the package also includes versions and adaptations with 6, 10, and 15 seconds.

We offer two different packages for commercials – Gold and Platinum. Our Gold package includes live-action filming, with two different actors, two locations, plus 2D animation. The Platinum package also includes a 3D character with limited animation. Both packages offer audio in one language, with signature audio and a narrator.

Our packages include two creative proposals, plus one to be developed together with the client.

We offer a competitive price on both packages. The Gold package starts from €90,000 while prices for the Platinum package are only available upon request.

iGamingFilms has successfully run video marketing campaigns online and on TV, having created content for online gambling companies, as well as for household names within the industry.

We take care of the broadcast and distribution of your content across TV, the internet, and also radio. Included in our packages is a free, comprehensive media proposal across all platforms. Thanks to our network, we are active in 62 countries, and that has us well-placed to buy media for your target audience.

How to Adequately Use Each Video Format

As you can see, video ads come in many different shapes, sizes, and lengths. And with these many different alternatives to choose from, it can naturally sound quite tricky to adequately pick the right video format for your target audience.

Promoting longer content in the fast-paced landscape of social media can be tricky. However, you can use short films, or shortened adaptations of a longer video ad, to effectively reach your target audience on X, Instagram, or Facebook.

When it comes to promoting your brand on a website, you will also have multiple options to choose from – banners, pop-ups, native ads, and pop-unders, to name a few. iGamingFilms’ creative content is perfectly adaptable and can be uploaded in many different formats – horizontal, vertical, or square. In other words, we can suit our video content to suit whichever website you decide to advertise on.

Our packages offer multiple video formats to make it easier for our clients. This way, we can effectively run the creative content across different platforms, while also perfectly suiting the format to the platform of choice.

Thanks to our expertise, iGamingFilms can run your video marketing campaign on any platform. Our team of creative professionals is familiar with each one of them, which allows us to reach your target audience in the best possible way. And thanks to our 18 years of experience in the advertising industry, as well as in iGaming, we know how to perfectly convey your brand’s message to the customers.

What to Include in Your Video Ad?

The key to running a successful iGaming video marketing campaign is creating compelling content that adequately speaks to your target audience. In other words, it’s about translating the best your brand has to offer into impactful video content, something that leaves a lasting impression on the viewers.

A good video marketing ad for a casino or sportsbook brand must include what makes your brand unique – what sets you apart from the competition, be it a special bonus, generous welcome offers, a varied portfolio of games, regular promotions, or a wide range of betting markets. The gambling industry is a highly competitive one, which means you must stand out in order to draw in new players.

Our video ads perfectly capture everything your brand has to offer – and that’s largely because of two key factors. We combine our experience of 18 years in the iGaming and advertising industries with direct input and feedback from our clients. At iGamingFilms, our creative process is client-oriented from the start. This way, we can create premium marketing content that is imbued with your brand’s identity.

iGamingFilms creates premium, memorable content that will showcase everything your brand has to offer, positively impacting the audience with great lasting power. We are able to convert that impact into concrete numbers, driving traffic to your casino or sportsbook business.

The Importance of Visuals

The online gambling market is a fiercely competitive one, with multiple brands fighting over potential new players and customers. And the best way to set you apart is by running an effective video marketing campaign.

And you can get your brand in the spotlight. iGamingFilms will enhance your casino or sportsbook operation with high-quality, premium video market content that will captivate and enthral the audience with dynamic animations and effective advertising.

We know what your target audience is looking for, and you know what your brand has to offer. By combining our expertise with the client’s ideas, our team of experienced creative professionals can create the ultimate video content – compelling visuals that will instantly capture the players’ attention.

The world moves fast, and it can be tough to catch the eye of players. iGamingFilms creates impactful video ads that will cause a strong first impression, showcasing a thrilling gaming experience that customers will feel instantly attracted to.

But simply drawing in new players isn’t enough: retaining and bringing inactive users back is also part of the challenge – and one that iGamingFilms knows how to deal with as well. Our campaigns also have been extremely successful in either retaining players or promoting account reactivation. We employ our know-how in a way that encourages users to take action.

Your casino or sportsbook brand will greatly benefit from our visual content. Harness the power of iGamingFilms’ video marketing and boost your gambling company’s standing.

How Our Expertise and Experience Will Help You

There is no doubt that all gambling operators know their strongest points and what their brand has to offer. Between bonuses, games, betting markets, promotions, and so on, every casino and sportsbook has something that sets them apart – that little extra that can draw players in. However, conveying that message to your target audience isn’t necessarily an easy task. This is why having an experienced iGaming marketing company is so important. Carrying nearly two decades of experience in the advertising and gaming industries, iGamingFilms knows exactly what it takes to promote your online brand. We know what the audience is looking for, which lets us settle on the best possible way to sell your product to players. Our team, which consists of the top creative professionals in the market, can accurately translate your brand’s marketing objectives into quality video content. Our premium market content facilitates both player acquisition and retention, including account reactivation. We can create content from scratch as well, or work on developing our client’s idea. No matter what your goal is, iGamingFilms has the know-how and the tools to help you achieve it. With us, you will have the creative content to take your brand to new heights.

Client-Oriented Creative Process

As mentioned earlier, our creative process is client-oriented. We tailor our content to suit our client’s individual needs. All gambling brands are different, and our team, having worked with multiple online and household names in the industry, understands that better than anyone.

We can give form to your ideas: transitioning your 2D logo into 3D, creating 2D and 3D characters for your campaign, adding gameplay videos, highlighting your promotions, and showing the best your brand has to offer.

iGamingFilms offers multiple packages as well, ranging from short films, suited for social media, to full-length commercials for TV and online platforms. We can adapt the content to multiple formats so it suits different platforms, increasing the exposure for your brand.

Our creative process is always transparent, so you will always know what is going on: the progress, how the content is taking shape, and the ideas we are working on. There are no unpleasant surprises: you will get in the end exactly what you had hoped for.

iGamingFilms’ list of clients includes, among others, OneCasino and 777.

For OneCasino, we created a 3D character model from scratch, using a 2D picture as a reference. It was then followed by a marketing campaign centred around that character, with a media package that included three TV commercials, over 30 YouTube videos, and DOOH advertising as well.

With 777, we produced high-quality content for YouTube, with videos, animations, and more. You can also check our 777 showreel.

Setting Your Target Audience and Goals

It’s fair to say that the target audience is the core of any marketing campaign. The whole process up to now has revolved around reaching your brand’s target audience in an effective way. All gambling operators know who they want to reach, and iGamingFilms knows how to do it in the best possible way.

Thanks to our 18 years of experience in the business, we have a comprehensive database, with information from all sorts of casinos, sportsbooks, and target audiences. With iGamingFilms’ network, we are active in 62 countries, and we can buy media aimed at your target audience wherever you need.

With our data, you can accurately pinpoint what your target audience is looking for, and the best way to reach them. This includes their peaks of activity, traffic distribution on similar marketing campaigns, the best way to bid – such as Cost per Acquisition (CPA), Cost per Mille/Thousand (CPM), or Cost per Click (CPC) – and how much competition your ads are going to face.

In order to perfectly suit your needs, iGamingFilms includes a free and comprehensive media proposal across all platforms, regions and target audiences. We offer a complete package at a very competitive price.

Perfecting Your Ad’s Distribution

There are two strategies you can use to run a market campaign online: Run of Network (RoN) and whitelist. In the first one, your brand will run ads indiscriminately, in an attempt to identify the optimal ad placement – time of the day, ad format, length, platform, and so on.

However, RoN isn’t a particularly efficient method overall, as it will take some precious time away. That time can definitely be put to better use if you already have a strategy in place beforehand.

With the whitelist method, you will be advertising on a selected list of sites, based on your target audience. iGamingFilms’ extensive database lets us adequately plan out a strategy so you can start advertising in the right places from the start, allocating your budget in an extremely efficient manner.

Our Silver and Gold packages include a free provisional media plan that already outlines a strategy for your brand. It’s all part of efficiently ensuring that our clients boost their brand’s online engagement, therefore improving their rates in player acquisition and retention. A well-targeted campaign will lead to improved results in a much shorter time frame.

Timing Your Marketing Campaign

Good timing will also turn into better results for your marketing campaign. Your player count can spike during certain times of the year. For example, sportsbooks will greatly benefit from major events, like the Super Bowl and the FIFA World Cup. These are organic moves, which and a well-timed marketing campaign can take advantage of them to drive the users’ acquisition further up.

iGamingFilms has plenty of experience in the gambling and advertising industries, so our team of highly creative professionals knows very well how to release a marketing campaign at the right time. This will build up a lot of momentum for your brand, raising even more awareness than usual. And in the long term, this will lead to better user retention.

iGamingFilms will deliver memorable creative content for your brand, and that will definitely make you stand out compared to the competition.

Running Your Marketing Campaign With iGamingFilms

As you can see, the right marketing strategy for your casino or sportsbook brand will build the necessary momentum for your brand. Video marketing is a must in the highly competitive world of online gambling, and a well-run campaign is guaranteed to raise your brand’s standing.

At iGamingFilms, we believe that a strong, targeted concept leaves a lasting impression on the viewers. This will lead to improved numbers in user acquisition, retention, and also in account activation. With over 18 years of combined experience between the gambling and the advertising industries, iGamingFilms and its team of highly creative professionals will deliver the perfect, tailor-made strategy to promote your brand. We can proudly state that iGamingFilms has one of the most experienced creative production houses in all of Europe.

Our company has a proven track record, having successfully run campaigns online and on TV for gaming companies, affiliates, and also for household names within the gambling industry. iGamingFilms takes care of the content distribution, ensuring that it reaches your target audience. With a network that encompasses 62 countries, we can buy the right media to advertise your brand.

But, above all, our entire creative process is centred around the client – all so we can deliver the right product that perfectly suits our client’s needs.

With comprehensive packages at a highly competitive price, iGamingFilms will take your marketing experience to a whole new level.