How to Create the Right Video Ads for Your Casino Game
Understanding the Differences Between Video Ads and Promo Videos
At first glance, video advertisements and promotional videos might look the same. But, in reality, there are fundamental differences between these two products.
A promo video is designed with organic organic acquisition in mind. You will be trying to sell your product to an audience that is already familiar with it. In other words, your goal is to draw in new users from regular casino players. Because of this, promo videos are usually uploaded to app stores, paid ads on social media, and dedicated game pages. Its content consists in explaining the game features, presenting the gameplay – marketing the product to players who are already familiar with iGaming.
An ad, on the other hand, is targeted at attracting players new to casino games in general. You will try to draw them in mainly from popular social media platforms, where your ad will have a broader reach.
Since this audience isn’t particularly familiar with casino games, you will have to change the approach. While promotional videos can be longer to introduce all features, an ad is usually much shorter in length. Your goal is to, first of all, draw the viewers’ attention to the video. The ad must showcase an exciting game, capable of attracting an audience that probably wouldn’t try the product otherwise.
iGamingFilms creates premium, high quality video ads that can instantly catch the viewers’ attention. Thanks to our combined expertise in the advertising and casino industries, iGamingFilms’ team of creators will provide you with a product that draws in new players and wins them over to download the game.
How to Make a Good Video Ad?
Users deal with a torrent of content on social media. A video ad, in this context, must set itself apart from the first second in order to catch the viewers’ attention. And, for it to happen, the video ad must check a few boxes.
Thanks to iGamingFilms’ 18 years of experience in the business, our team of content creators can deliver video ads that meet all requirements.
Catch the Viewer’s Attention
Some interesting numbers: a recent research by Data Reportal shows that, on average, adults spend 2.5 hours on social media everyday. And another research, this one by the Times magazine and Microsoft, shows that the average adult has an attention span of 8.25 seconds a screen.
Users will scroll past lots of content on social media, but only a handful posts will truly catch their eye. The big question is: how to make your video ad do enough to capture the user’s attention in a few, extremely precious seconds?
iGamingFilms creates high quality, premium video ads that are between 5-10 seconds in length. We can create memorable video ads that will instigate the user to try and download the game.
Showcase What the Game Has to Offer
Since you will need to catch the attention of viewers who aren’t necessarily familiar with games, you will need to make your game look interesting. Capturing gameplay footage is the best way to do it. Show the viewers what your game has to offer – its unique features, graphics, potential payouts, animation, and everything that can catch the viewer’s eyes.
iGamingFilms has plenty of experience in creating video ads that showcase the fun and excitement games can bring. Our video packages include gameplay footage on mobile phones or laptops as well.
Boosting the Downloads Numbers and Retaining Players
Promoting a casino game with video ads ultimately boils down to:
• Increasing the app’s downloads.
• Retaining the majority of the new players.
Once you combine an exciting short video that can catch the new player’s attention with interesting gameplay footage, you have a high chance of boosting the app’s numbers. A social media user that takes their time to watch your game’s ad will likely download the game and give it a playtest.
The next challenge is to retain players. While it’s difficult to retain every single new user, your game is quite likely to turn most of them into regular players. But a good video ad has staying power. Even if the player uninstalls or stops playing frequently, it doesn’t mean that they will never come back. When that player either rewatches the ad, or remembers it, they could very well reinstall and start playing again.
