Jacks.nl casino European Football Championship campaign

Maltese based operator JOI Gaming Ltd, who run the Dutch licensed online brand Jacks.nl casino, asked igamingfilms.com to produce a campaign around the 2024 European soccer Championships. It had to emphasize the “Oranje koorts” (orange fever) which always takes over the country when the Orange squad tries to steal the cup.

We organized the production and filmed these funny films in The Netherlands. Firstly, we adapted the scripts from JACKS and added the payoff and the right call to action for Jacks.nl. The central idea is powerful in its simplicity: Oranje fever can be in anyone. So, it makes it identifiable for a broad target group.

The approach is quite simple. And it must be because it’s 20 seconds.

We have an interview setting in which our main character calmly talks about his or her work, or hobbies. But they also tell stories understated about their relationship with watching football. Then our main character turns out to be a huge Oranje nut. Crazier than crazy. Finally, close with the payoff: The Oranje gEK speelt op JACKS (The Orange crazy fan plays at Jacks.nl)

Filming was done in Amsterdam, The Netherlands with a professional crew. We did a casting looking for the right actors to suit the characters in the film. Directing was done by our CEO Miron Alexander Bilski Bilski who’s a prize-winning advertising director with over 300 advertising films on record.

Postproduction was done in The Netherlands and in Lithuania and although the films runs only for a short time, just during the EURO Football Championships, JACKS sees enormous positive feedback thanks to another great iGamingFilms.com production!

  • Format: Online video
  • Distribution: Socials & high volume websites (with agewall)
  • Amount of clips produced: 30
  • Total time/days from order to delivery: 4 weeks
  • Total time from shooting day to delivery: 2 weeks
  • Recording format: 4K
  • Frame sizes: 16×9 – 1×1 – 9×16
  • Post Production: Editing, Music, Voiceover, Colourgrading, Animations & Visuals Effects