How To Run Your Sports Betting Advertising Campaign
The sports betting market has seen a boom in recent years. As a result, setting your betting site apart from the competition has also become increasingly more difficult. In such a tight and competitive market, what is the most effective way of drawing bettors’ attention to your brand? The answer is running an effective sports betting advertising campaign.
With 18 years of experience between the gambling and advertising industries, iGamingFilms can help take your betting site to new heights. Our team of creative professionals has successfully run multiple campaigns for gambling sites across the internet, TV, and radio.
To run a successful betting advertising campaign, we need to run through the proper steps. iGamingFilms has the complete package to boost your betting site’s numbers, offering a comprehensive product at very competitive prices.
Here is how we can help your sports betting site’s marketing campaign.
Understanding the Legal Matters
While sports betting has expanded significantly in recent years, there are still some legal matters that you will need to manoeuvre around – namely, ad restrictions in certain territories. The rules aren’t uniform all across: some countries are quite lax about it, while others have severe limitations in place against gambling advertisements, such as bans on TV ads.
Knowing where, and how you can advertise, is one of the important steps you have to take to run a successful campaign. At iGamingFilms, we are active in 62 countries through our network. Not only are we familiar with the legal aspect of gambling advertising, but we can also help you buy media aimed at your target audiences.
With our package, you will be able to get the message across to your audience quickly and effectively. Whether it’s on TV or online, we have the know-how to broadcast your advertisement. Our packages can also include implementing legal requirements.
What Makes Your Sports Betting Site Unique?
An effective sales pitch requires you to identify what sets you apart from the competition. What does your sports betting site do better than the others?
- Welcome bonuses.
- Variety of sports available to bet on.
- Range of betting markets for different sports.
- Better, high-paying, and more competitive odds.
Once you’ve decided on what you want to sell to bettors, you will have a good stepping stone for the advertising campaign. Set your brand message, and then broadcast it to the prospective bettors.
With our creative power, we ensure that your message gets delivered to your audience efficiently and effectively. Our high-quality, premium video content immediately catches the viewer’s attention, and in turn, we can get your brand’s message across to a large number of viewers.
We also know how to perfectly translate your message into our content. At iGamingFilms, our whole creative process is client-oriented, right from its inception until we deliver the finished product. We provide marketing solutions that are carefully tailored to suit each one of our clients individually, based on their business objectives and strong points.
Identifying Your Target Audience
A successful advertising campaign in sports betting requires you to correctly identify your target audience. There are multiple things you will need to take into account:
- Gender and average age.
- Their favorite sports.
- Preferred media platform.
Depending on who you are targeting, the advertising campaign can change quite significantly. And, to properly get the message across to your target audience, you will need a team that knows how to do it.
iGamingFilms has an extensive database with information on the target audience for multiple gambling operators, which can greatly help your sports betting advertising campaign achieve its results. We produce compelling and creative premium video content that speaks directly to your target audience. As mentioned earlier, our network is active in 62 countries, and we can buy the right media to reach your target audience.
Know Where to Advertise
With everything in place, the next step is deciding where to advertise your sports betting site. Once you understand what your target audience is, that becomes relatively simpler, as you will know which kind of media they are more likely to watch and follow. Between TV, social media, banners on dedicated sports websites, and radio, there is no shortage of options.
At iGamingFilms, we have successfully run campaigns for our clients across multiple media platforms. Our packages offer a wide range of options, including TV ads, short videos for social media, longer main videos for YouTube, as well as radio ads. iGamingFilms offers a premium product, with the complete package, for a highly competitive price. Aside from the airtime for your ads, our package also includes a free provisional media plan.
With a network that encompasses 62 countries, iGamingFilms is in a good position to buy the right media to advertise your platform.
Social Media
It’s no secret that gaining traction on social media platforms is key to running a successful sports betting site. But that’s easier said than done.
Social media users are faced with a major influx of content, and catching their attention isn’t simple. iGamingFilms offers comprehensive packages, which include creative content designed for social media.
Our packages provide you with short films, from 6 to 15 seconds long, that are well-suited for the fast-paced nature of social media. Not only that, but these bite-sized clips can also be adapted to multiple versions and formats, – horizontal, vertical, square – which means that they can be uploaded on X (formerly known as Twitter), Facebook, and Instagram, among other platforms.
YouTube and Video Platforms
Aside from short films, YouTube and other video platforms also have longer films as an option. iGamingFilms creates full-length commercials and brand awareness videos, up to 20 seconds long.
Our video content incorporates visually appealing graphics and combines them with compelling narratives. We use 2D and 3D animation, as well as live actors, to make sure that the final product resonates with the target audience, showing the thrill of the gaming experience.
TV and DOOH
If you are looking for some slightly more traditional media platforms, iGamingFilms can also provide your sportsbook with TV and digital out-of-home (DOOH) media.
Our package for TV includes a 30-second main commercial, featuring 2D and 3D animation elements, live actors and live locations. In this longer material, we create highly impactful visuals with exciting narratives that leave a lasting impression on the viewer.
This commercial can also be adapted across multiple formats, and we can also deliver shorter versions and adaptations. You can learn more about it by checking out our campaign for One casino, which includes TV commercials and DOOH advertisements.
Websites
You can also reach your target audience by advertising on different websites. In this case, you can use different video formats and make use of pop-ups, pop-unders, banners, social bars, and native ads, among other alternatives.
As mentioned earlier, our video content can be adapted to horizontal, vertical, and square formats. Additionally, we can also create shorter versions and adaptations of a main video, between 6 and 15 seconds long, that retain the same visual impact and compelling narrative.
Thanks to our extensive network, iGamingFilms has a comprehensive database, with information on all sorts of target audiences and sportsbooks, allowing us to perfectly determine the best course of action for your campaign. We will efficiently allocate your budget, maximizing it for the best possible return.
Creating the Right Ads
There are multiple methods and ways to reach your target audience. iGamingFilms has plenty of experience in the gambling and advertising industry, so we know exactly what your target audience wants to see in your ads.
With a top team of creative professionals from the iGaming marketing industry, we can deliver amazing advertising campaigns that speak clearly to the audience. We’ve listed a few of the elements that are present in our marketing content.
Memorable Video Content
At iGamingFilms, we believe that a strong, targeted concept can leave a lasting impression on viewers. And this is what will drive bettors to your platform. Our visually impactful content has a strong lasting power, sticking with the viewers for a long time and turning them into new and regular bettors for your sportsbook.
Combining interesting narratives that capture the hearts of viewers with eye-catching, stunning visual content, iGamingFilms understands exactly what it takes to produce memorable video content.
With our marketing campaign, you will be able to build momentum for your brand, raising your standing in the gambling world and elevating your sportsbook operation to new heights.
Speak Clearly to Your Audience
Delivering your message clearly and effectively to your audience is another key point for a successful marketing campaign. It’s all about being upfront and straightforward: go to the point and tell the audience exactly what they are going to get.
We understand that packing a strong message into a few seconds of visual content isn’t an easy task – and that’s exactly why we are here to help you. iGamingFilms has worked with multiple brands in the gaming industry over the years, and our team knows how to capture the essentials into short, but highly impactful visual content.
Show Your Brand’s Strongest Selling Points
What do you want to show to the bettors? How does your brand stand out compared to the fierce competition out there?
- Mobile-friendly platform.
- Promotions for new and regular users.
- Competitive odds.
- Betting on different sports and markets.
- Sport streams.
- Made by sports fans and for sports fans.
Your marketing campaign needs to put heavy emphasis on the factors that set your sportsbook apart from the others. iGamingFilms understands that every sports betting site has its strong selling points. We work together with our clients every step of the way, ensuring that their feedback and requests make their way to the final product.
Campaign Performance: Drawing and Retaining New Bettors
Naturally, the number one goal for your campaign should be to boost your sports betting site’s numbers, drawing in new bettors and turning them into regulars. And thanks to iGamingFilms’ expertise in the field, we can provide you with impactful ads that will catch bettors’ eyes right away, enticing them to sign up and bet.
There are some performance indicators you can use to track how successful your ads are:
- Number of Views.
- Number of clicks.
- Conversions – clicks turned into signups and first-time deposits.
- Revenue generated from conversions.
Having worked on multiple successful campaigns in the gambling industry, iGamingFilms has a proven record in all key indicators. Our marketing material checks all boxes, which means that you will immediately notice the results.
But simply drawing them isn’t all iGamingFilms’ ads will do for your brand. Our highly creative content will leave a lasting impression on bettors and will remain memorable for a long time. This way, you will create momentum for your brand personality, which will certainly allow you to retain new customers. In turn, these new customers can also refer your site to other potential customers, bringing in new bettors.
Why You Should Choose iGamingFilms for Your Sports Betting Marketing Campaign
Our video solutions are tailored not only for casino websites but also for sportsbooks. Incorporating our impactful video content into your advertising campaign will significantly boost your numbers in bettors’ acquisition, retention, and also in reactivations. We have successfully run campaigns for online brands, affiliate sites, and also plenty of household names in the gambling industry.
iGamingFilms knows the importance of creating individual solutions for each one of our clients. Our creative content is carefully tailored to meet the diverse needs of sports betting operators. The process is always client-oriented, and we place great emphasis on what your sports betting sites wants and needs.
iGamingFilms offers multiple packages at very competitive prices. Whether you are looking to advertise online, on TV, or other media platforms, we provide your sportsbook with premium video content from the top creative talent in gambling advertising. And you can be part of this winning team with our marketing campaigns.
